By admin 
LOS ANGELES, Feb. 18, 2025 /PRNewswire/ — On Saturday, February 22 SoLa Impact, its affiliated non-profit, the SoLa Foundation and It’s Bigger Than Us (“IBTU”) will gather at the SoLa Beehive for “Together We Rebuild“, a day of recovery, resources and self-care for families impacted by the fires in Altadena, the Pacific Palisades, and surrounding communities. SoLa and IBTU will bring together more than 50 nonprofit, corporate and government partners at The Beehive, securing over $1,000,000 of resources, supportive services and essentials to help families move beyond immediate post-disaster needs to long-term recovery. Participants will have access to immediate financial assistance, housing placement, complimentary shopping, furniture, technology, household goods, apparel, toys, sports equipment, school and medical supplies, laptops, hotspots, phones, and wellness care. All will be offered free of charge.
“The Together We Rebuild campaign is SoLa’s commitment to help LA Fire impacted families for the long term,” said Martin Muoto, CEO and Founder of SoLa Impact. “Following the loss of my home in the fires, the experience has brought me profound clarity. The significance of SoLa’s mission in aiding the reconstruction of the second-largest city in the nation has become even more pronounced. Our commitment to housing initiatives and supporting low-income communities has taken on heightened importance in the months and years to come as our city builds back better. February 22 is just the beginning.”
Tyrone Nance, co-founder of IBTU adds, “Since the fires, ITBU has been working around the clock to help impacted families in LA. February 22 is a day where ITBU can unite volunteers from throughout the city and resources from local, national and international partners. This is an organic movement to help those in need. I know that the strength of this community, these partnerships and service will lead us out of this difficult period to a stronger and more united Los Angeles.”
The event will also feature special activities in the SoLa Foundation’s award winning Tech & Entrepreneurship Center Powered by Riot Games, a Housing Village, sports activations with the Los Angeles Rams and LA84 Foundation, a Gospel Brunch hosted by LOGOS and ONE Church, special raffles, awards, fundraising announcements for fire-impacted families, entertainment and special guests. Featured partners also include Mattel, T-Mobile, Lululemon, Snap Inc., Coca-Cola, Cooler Master, Dollar Tree, The American Red Cross, The Boys and Girls Club of Pasadena, The Jewish Federation of Greater Los Angeles, Councilmember Current Price (CD-9) Councilmember Heather Hutt (CD-10), and Congresswoman Sydney Kamlager-Dove (CA-37).
The event will take place from 10AM-4PM at the SoLa Beehive, 1000 E 60th Street. SoLa and ITBU continue to seek partners for the day. If you are interested, please contact Daniel Rosove, [email protected].
About SoLa Impact:
SoLa Impact is a family of real estate funds with a double bottom line strategy focused on preserving, rehabbing, and building high-quality affordable housing in underinvested communities. SoLa’s proven track record leverages data-driven social impact strategies to deliver strong financial returns. SoLa Impact’s fourth fund is part of an initiative to invest over $1 billion in affordable and workforce housing and related social impact strategies across urban cities in California.
About SoLa Impact’s Foundation:
The SoLa Foundation, a 501(c)3 nonprofit affiliate of SoLa Impact, aims to improve the lives of South LA residents and break the cycle of intergenerational poverty by providing opportunities for education and economic mobility. SoLa’s Technology and Entrepreneurship Center Powered by Riot Games is a state-of-the-art, first-of-its-kind center at the heart of South Central Los Angeles. Sola is developing its first expansion location of the SoLa Tech Center in partnership with Live Nation Entertainment, to be completed in 2025. SoLa provides the community with skills-based technology programming, as well as scholarships and career development opportunities for underinvested communities to ensure Angelenos get increased access to jobs, mentorship, and placement in the most competitive fields of business. Learn more at www.thesolafoundation.org.
It’s Bigger Than Us (“IBTU”) is a community-driven movement dedicated to bridging gaps in access, resources, and opportunities so all communities can thrive. We mobilize people, partnerships, and solutions to create sustainable, resilient change—because rebuilding communities requires more than just temporary aid. IBTU exists to build long-term solutions that empower communities. Through direct action, resource distribution, and strategic partnerships, we ensure that people have what they need to thrive—not just survive. We show up where it matters most to create real, lasting impact.
SOURCE SoLa Impact
