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Renowned hair accessories and styling brands collaborate with the iconic fashion and lifestyle brand, offering assorted hair brushes, clips, scrunchies, and more in their signature vintage floral designs.
NEW YORK, Feb. 20, 2025 /PRNewswire/ — Iconic brands, Wet Brush and Goody, are thrilled to announce the launch of a limited-edition collection in partnership with the influential LoveShackFancy. This exclusive 2025 Collection of hair brushes and accessories adorned with LoveShackFancy’s beloved signature prints and are exclusively available at Target and Target.com, as well as select LoveShackFancy stores.
Wet Brush + Goody x LoveShackFancy
Wet Brush + Goody x LoveShackFancy
“I’m beyond excited to collaborate with Goody and Wet Brush! Their brushes and accessories have always been the ‘getting ready’ essentials in our house both for my girls and myself. Giving their pieces the LoveShack touch with our signature prints makes them my new, ultimate on-the-go accessories to match all of my favorite looks,” said Founder and Creative Director of LoveShackFancy, Rebecca Hessel Cohen.
The limited edition collection is comprised of 35 items from Wet Brush and Goody, including brushes, hair ties, headbands, scrunchies, clips, and bows. All pieces feature 4 signature LoveShackFancy prints in the feminine, whimsical, and romantic style of this beloved fashion house. With prices ranging from $7.99 to $17.99, this stylish collection offers an affordable way for consumers to enjoy LoveShackFancy iconic designs.
“This marks Beauty by Imagination’s first-ever collaboration with a fashion brand, setting a new precedent for innovation and style in our product offerings. This partnership represents an exciting step forward, blending fashion-forward aesthetics with BBI’s commitment to quality and functionality,” said Doug Gillespie, CEO of BBI
Starting February 27th, Wet Brush & Goody x LoveShackFancy Collection drops exclusively at Target.com, LoveShackFancy.com, and is available to shop in select US Target & LoveShackFancy stores beginning on March 2nd.
For more on the collaboration, follow along at @thewetbrush, @goodyhair, @loveshackfancy
About Beauty by Imagination:
At Beauty by Imagination (BBI), we are driven by passion, curiosity, and a relentless pursuit of innovation. With a rich legacy of iconic, founder-led hair brands such as Goody, Wet Brush, Ouidad, Bio Ionic, and CURLS, we are more than just products—we are a global community of dreamers and creators dedicated to making beauty accessible to all. From pioneering styling tools to groundbreaking haircare solutions, BBI continues to empower confidence and joy, ensuring that every hair moment is a step toward healthy, beautiful hair.
www.bbicompany.com
About Wet Brush:
Wet Brush is the trusted detangler that transforms your hair care into a surprisingly joyful experience. Combining innovative design with trusted performance, Wet Brush delivers tangle-free, healthier-looking hair while creating moments of confidence, comfort, and connection, no matter your hair texture.
www.wetbrush.com
About Goody:
Goody is the affordable, on-trend hair accessory and brush brand that delivers quality value solutions for every type of hair needs. Since the brand’s founding in 1907, Goody has been the leader in ‘ouchless’ hair accessories, allowing you to freely experiment and express your personal style without worry about harm to your hair.
www.goody.com
About LoveShackFancy:
LoveShackFancy is a global fashion, beauty, home and lifestyle brand founded by Rebecca Hessel Cohen in 2013. It was created to celebrate love and revel in the beauty of a flower-filled, rose-colored world.
www.loveshackfancy.com
Contact:
[email protected]
[email protected]
SOURCE Beauty by Imagination
